Vaniele | UI/UX Designer

UI/UX design

Investment app redesignRedesigned the entire investment app, from the design system to high-fidelity UI,
creating a seamless and modern user experience.

Project overviewThe Nova Futura app redesign was driven by user feedback, along with concerns from employees and company owners.The old app was limited, outdated, and had several visual and technical issues. Our challenge was to create a modern, intuitive interface that aligned with Nova Futura's brand while improving the user experience for investments in fixed income, funds, and stocks.

Timeframe

May 2024 - present.

My role

UX and UI design, visual design, user flow, research, prototyping and Q&A.

Tools

Figma, FigJam, Hubspot and Adobe Creative.

Design process

My design process

DiscoverIdentify and explore key growth points.

ProblemIdentification of problems to be solved.

ResearchCompetitor analysis, identification of key needs.

DesigningLow and high-fidelity design prototypes.

TestingDebugging functions and working out variants.

Problems and solutions

ChallengesLimited available features for clients, making it harder for them to achieve their main goal: investing

SolutionImprove the digital experience with a modern and user-friendly design, following Nova Futura's brand guidelines.

Benchmark process

User personas

Potential clientsHard to open an account and submit documents.

InvestorLimited access to investments and outdated filters.

TraderFull access only through the Portal.

Basic user flow

Design componentsThe branding was already established, so I focused on reusing existing elements, including the predefined typography and color palette from the brand book in collaboration with marketing team.

Typography

MontserratABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

AaRegular

AaMedium

AaSemi-Bold

AaBold

Colors

Brand colors

noite-50#293953RGBA(41, 57, 83)

jeans-50#1c6c9dRGBA(28, 108, 157)

eletrico-50#25a7dbRGBA(37, 167, 219)

nublado-50#aacbdeRGBA(170, 203, 222)